Consumption authenticity in the age of the sharing economy: the keys to creating loyal customers who love your brand

Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love and brand loyalty. In this study, we explore three elements of consumption authenticity and examine their how they interact in the context of an accommodation brand. Second, we compare the components of consumption authenticity across hotels and Airbnb, and examine their relative impact on brand love for these two segments of the accommodations industry. We found that hotels and Airbnb draw upon different sources of authenticity to create brand-loving customers. Our results indicated that Airbnb leverages brand, existential, and intrapersonal authenticity in creating brand-loving and brand-loyal customers, while hotels utilize only brand authenticity. Thus, the keys to creating customers who love and are loyal to the brand differ between hotels and Airbnb. Implications for theory and practice are discussed, and areas of future research are identified.Accepted manuscrip

Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand

Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality literature has not fully explored whether and how brands in the sharing economy as well as traditional hotel brands are facilitating authentictravel experiences and the impact of these experiences on brand love and brand loyalty. The purpose of this study is twofold. First, we develop a model of consumption authenticity in the accommodations industry and identify, operationalize, and measure its components. Second, we examine the impact of consumption authenticity on brand love and brand loyalty in both hotels and Airbnb accommodations. By surveying 1,256 American participants recruited from Amazon Mechanical Turk, we found that Airbnb leverages brand, existential, and intra-personal consumption authenticity in creating brand-loving and brand-loyal customers, while hotels utilize only brand authenticity. Implications for theory and practice are discussed, and areas of future research are identified

A Study of the Reliability of Electronic Components in a Nuclear-radiation Environment Twelfth Quarterly Report, Oct. 1 - Dec. 31, 1965

Total radiation dose and failure modes given for semiconductor devices exposed to neutron and gamma irradiatio

Origin, evolution and present thermal state of the moon

The relative absence of lunar volcanism in the last 3 b.y. and the Apollo 15 heat flow measurement suggest that present-day temperatures in the moon are approximately steady state to depths of 100 km. An exponential distribution of heat sources with depth is scaled by equating the surface heat flow to the integrated heat production of this exterior shell. Presumed present-day interior temperatures and the present-day surface heat flow of 30 ergs/cm2-sec are obtained. The estimated homogeneous concentrations of U, the chemistry of the lunar surface material and inferences to modest depth, and the short accretion time of the moon necessary to provide large-scale differentiation at 4.6 AE suggest that the moon had its origin in the rapid accretion of compounds first condensing from the protoplanetary nebula. The present thermal state of the moon may involve at least some partial melting through all the lunar interior deeper than 200 km. Such a thermal configuration is inconsistent neither with temperatures inferred from electrical conductivity studies nor with the nonhydrostatic shape of the moon

The effect of radiation on electrical insulating materials

Radiation effects on electrical insulating material

The revised test procedure for jpl test no. 617, phase ii to jet propulsion laboratory final report

Test procedures for reliability of electronic components in nuclear radiation environmen

A study of the reliability of electronic components in a nuclear-radiation environment Eleventh quarterly report, Jul. 1 - Sep. 30, 1965

Life tests on capacitors, diodes, controlled rectifiers, and transistors in nuclear radiation environmen